Effortless beauty

A boutique salon experience where artistry, precision, and personal attention come together

ALLURE 13

is a modern, intimate salon in the heart of the West Village. Our team of expert stylists brings together years of experience, advanced technique, and a passion for creating hair that feels effortlessly beautiful.

We believe in personalized service, thoughtful consultation, and results that elevate your everyday confidence.

Cutting \& Styling

Tailored cuts and blowouts designed to enhance your natural movement and texture.

Color \& Highlights

From subtle dimension to transformative color — crafted with precision and care.

Balayage \& Blonding

Soft, seamless, sun‑kissed color customized for your skin tone and lifestyle.

Treatments \& Glossing

Revive, repair, and restore shine with our curated selection of nourishing treatments.

OUR TEAM

MONIKA GORCZYNSKI

STYLIST / FOUNDER

EDUCATED IN BOTH EUROPE AND NEW YORK, MONIKA BRINGS A UNIQUE LEVEL OF SOPHISTICATION TO HER WORK AND IS SKILLED WITH ALL TYPES OF HAIR. SHE CAN EFFORTLESSLY CREATE A NATURAL LOOK WITH A SEXY EDGE USING HER BRILLIANT COLOR TECHNIQUE THAT’S TAILORED TO EACH CLIENTS PERSONALITY. MONIKA’S GOAL IS TO HELP HER CLIENTS FIND THE PERFECT CUT AND COLOR THAT SUITS THEM AND THAT THEY CAN CONTINUE TO MAINTAIN ONCE LEAVING THE SALON. SHE BELIEVES THAT THE RIGHT HAIRSTYLE CAN INCREASE A WOMAN’S CONFIDENCE AND MAKE HER FEEL HER BEST, WHICH IS WHAT SHE HAS BEEN ACHIEVING WITH ANYONE THAT SITS IN HER CHAIR.

OUR TEAM

DANIEL BOMBACH

COLORIST – STYLIST

WHILE HE DRAWS CREATIVE INSPIRATION FROM A VARIETY OF SOURCES, INCLUDING ARTISTS SUCH AS DESIGNER ALEXANDER MCQUEEN AND PHOTOGRAPHER ROBERT MAPPLETHORPE, DANIEL IS MOST INSPIRED BY THE CLIENTS WHO SIT IN HIS CHAIR. HE BRINGS HIS FASHION AESTHETIC INTO PLAY TO CREATE BEAUTIFUL AND ACCESSIBLE LOOKS.

Eddie Wunderlich

COLORIST – STYLIST

A master of makeovers, Eddie is known for redefining his clients’ expectations, blending technical precision with an artistic touch to create transformative, trendsetting styles. Passionate about innovation and sustainability, he integrates eco-conscious practices into his craft, setting new standards in modern beauty.

Shina

COLORIST – STYLIST

Based in Manhattan, Shina specializes in dimensional highlights, custom blonding, and precision cutting with a focus on softness, movement, and flawless blends. She achieves luxury, lived-in finish—hair that looks expensive, grows out seamlessly, and makes you feel confident every single day.